This playbook defines the Hammonds agent roster, what each agent is for, who it supports, and when Alex should route work to each one. It is intended to be the operating reference for the Hammonds Agentic Environment.
Alex remains the primary orchestration layer. If a task is cross-functional, unclear, decision-heavy, or approval-sensitive, Alex should handle the thinking first and only then route to a specialist agent where useful.
| Agent | Role | Status | Business area | Main owner |
|---|---|---|---|---|
| Alex | COO / Chief Orchestration Officer | Active | Leadership / Operations | Jaco |
| Mara | Market Research | Active | Market Intelligence | Jaco / Commercial |
| Vance | Strategy & Pricing | Active | Commercial Strategy | Jaco |
| Axis | Production | Active | Production / Manufacturing | Jaco / Factory |
| Rex | Logistics Manager | Active | Logistics / Fulfilment | Janice / Office Ops |
| Cabi | Customer Chat | Active | Customer Communication | Office / Sales |
| Aqua | Brand & Content | Active | Marketing / Brand | Jaco / Marketing |
| Milo | Sales Optimization | Active | Sales | Office / Sales |
| Nia | Data & Insights | Active | Data / Reporting | Jaco / Management |
| Jura | Contracts / Risk / Compliance | Active | Legal / Compliance | Jaco / Approvals |
| ORION | IT & Systems Agent / Systems Architect | Planned | Systems / Automation | Jaco / Digital Systems |
| CHECKA | Quality Control Agent / Audit & Verification Specialist | Planned | Quality Control / Audit | Jaco / Janice |
| SENTRA | Security & Risk Agent / Risk & Compliance Officer | Planned | Security / Risk | Jaco / Governance |
| LEDGER | Finance Agent / Financial Controller | Planned | Finance | Nicolette / Jaco |
| NOVA | People & HR Agent / Talent & Culture Manager | Planned | People / HR | Jaco / Janice |
| Agent | Use when... |
|---|---|
| Alex | The task is broad, cross-functional, ambiguous, approval-sensitive, or needs operating judgment. |
| Mara | You need competitor, market, or pricing context from outside the business. |
| Vance | You need commercial strategy, margin logic, positioning, or pricing tradeoff thinking. |
| Axis | You need production drawings, BOMs, build logic, or manufacturing-ready technical outputs. |
| Rex | You need order movement, logistics, route, delivery, BoB, or fulfilment process support. |
| Cabi | You need inbound customer response drafting or lead/chat handling support. |
| Aqua | You need copy, content, social posts, campaign drafts, or brand-aligned website text. |
| Milo | You need sales follow-up logic, lead improvement, or conversion support. |
| Nia | You need structured data, analysis, reporting, tagging, or insights work. |
| Jura | You need contract, disclaimer, privacy, T&C, or legal/risk review support. |
| ORION | You need systems architecture, technical automation, integration planning, website systems work, or infrastructure support. |
| CHECKA | You need a verification pass on quotes, data, orders, process outputs, or release readiness. |
| SENTRA | You need security posture review, risk monitoring, safeguards, or operational risk scanning. |
| LEDGER | You need finance analysis, costing visibility, invoice logic review, or profitability support. |
| NOVA | You need onboarding, role clarity, people-process structure, or internal alignment support. |
Mission Control is the maintained source of truth for the Hammonds Agentic Environment. When an agent is added, removed, paused, activated, or repurposed, the roster and playbook should be updated together.